Why Bobbie, Why Now?

Today we're thrilled to introduce Bobbie, a new influencer and creator marketing agency born from a simple but powerful insight: real connections between people drive the most meaningful brand experiences.  

Our research proves out what you probably already know intuitively: recommendations from friends are still the most powerful driver of consumer decisions. And increasingly, the creators people follow aren't just content providers, they've become trusted friends who guide purchasing decisions, inspire lifestyle choices, and encourage brand loyalty. 

As a result, we’ve experienced the exploding growth of influencer marketing, with it playing an increasingly important role in the brand marketer’s toolbox. In the quest to scale, we’ve watched many opt for tools and tech while seemingly missing the human element of building relationships.  

In a digital world that often feels increasingly automated and impersonal, we believe that the power of friendship can cut through the noise. 

What Bobbie Brings to the Table 

While data, tech, and AI all have their place (and we're using plenty of them!), we're building Bobbie on the simple reality that relationships and trust are foundational in influencer marketing. Just like we all invest in our personal relationships by spending time together and sharing experiences, we are investing our time in the creators we follow, engaging with their content, and becoming invested (through time spent and engagement) in their very real relationships and experiences.  

Today's consumers are increasingly seeking community. Recognizing that influencers truly know their audience best, we will build bespoke campaigns that help brands naturally participate in the community relationships that influencers have with their followers. 

We're placing our bet firmly on the importance of relationships while embracing the technological tools that make scale possible.

Our teams across North America and the UK (New York, Los Angeles, Chicago, Toronto, Montreal, and London) combine deep industry knowledge with the human touch that algorithms simply can't replicate. 


Let’s Make Friends! 

Whether you're a marketer looking to elevate your creator strategy, a brand seeking deeper audience connections, or simply interested in where this rapidly evolving industry is heading, we'd love to connect. 

Follow our journey at @thebobbieagency on Instagram, TikTok, or LinkedIn, and visit thebobbieagency.com to learn more.